Derby City Thunder
WHAT WE DID
When the Louisville-based ultimate frisbee team approached us for a new logo and jersey, they came with a few sketches and a name…Thunder.
Industry: Sports / Athletics Branding
Location: Louisville, KY
Deliverables: Brand Identity, Jersey Design
CLIENT REFERENCES
After diving into the project, we wanted to focus in on a horse/stallion as a symbol, referring back to the the iconic Kentucky Derby. Thunder is loud, like how a horse race sounds from the stands. Thunder is also unpredictable, like their playing style tends to be. This set up nicely for the brand scope.
JERSEY DESIGN
We produced a home and away jersey for the team using design elements from the primary logo to bring a bold, new look to DC Thunder.
