Beale Street Neon Archways

Graphic Design & Public Art

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Home of the Blues

 

 
 

Creative Punch won a public RFP to design two neon archways on Beale Street. America’s Most Iconic Street needed a design to tie both ends of TN’s top attraction together while creating an Instrammable moment for every visitor.

 
 
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6-Month Impact Report

In May 2018, Creative Punch won the design competition put on by the Downtown Memphis Commission that asked designers to construct the look and feel for the official Beale Street Archway. Custom lettering with three strokes of neon (light blue & white) along with a lower bar won the competition. The goal was to have Beale Street represented on both sides of the sign. For anyone visiting Beale Street during the day or night, they can look right or left and know they are in the Home of the Blues.

In 6 months, the archway has generated nearly 1 million trackable social media impressions. View the full infographic at the bottom of this page. These numbers do not include unmeasurable impressions generated from national TV broadcasts such as Food Network, Cooking Channel, Hallmark Channel, BBC News, UFC, Orion 5k advert on Local Action News 5, or inside the FedExForum during Memphis Grizzlies home games.

 
 
 
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National broadcasts that have featured the archways

RAM Trucks Super Bowl Commercial

21 Million Views

"Roll Rams Roll" pays a fitting tribute to this season's journey to Atlanta by enlisting a stampeding herd of rams ultimately showcasing how the new Ram Heavy Duty is a truck that's built to go the distance. Featuring 'Highway Tune' by Greta Van Fleet.

UFC Comes to Memphis

1 Million Views

UFC President Dana White and former champion Matt Serra visit Memphis, Tennessee with Din Thomas. They sing the blues on stage, take to the ring for a professional wrestling match, and eat fried chicken. Then they check out some local fights to scout UFC prospects, including a former teammate of Ronda Rousey.
 
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Photos from New Years Eve 2018 celebrations on Beale Street demonstrate how the archways act as anchor points for America’s Most Iconic Street.

 
 
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Initial Design Proposals

 
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Special thanks to PHILLIP VAN ZANDT for the stunning photography.