Nick Longo: Confidence in Design
I chat with Nick Longo of Longo Designs to discuss three of his most major branding projects. We hear, from beginning to end, how he and his team redesigned an out-of-date brand identity, steered a brewery into the perfect name and aesthetic, and created a completely new line of toys in an industry that is nearly impossible to break into.
This is a full throttle, hour-long episode with lots of details about the strategy behind branding, packaging, client presentations and pitching, studio collaborations and more. Nick also gives some great advice for anyone looking to build more contacts, expand their resume and what to do if you have an elephant for a pet.
Follow along as we discuss:
DieHard (a SEARS brand)
14 Cannons Brewery Case Study
14 Cannons Logo Pitch
Cinch Toys Case Study
Cinch Toys: The Making of a Brand
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QUESTIONS: Got a question for me or a future guest? Send me an email and it could be asked on the next episode! firstname.lastname@example.org